Learning Experience Design (LXD) is a multidisciplinary approach that focuses on creating engaging, effective, and meaningful learning experiences for learners. LXD combines principles from various fields, including instructional design, user experience (UX) design, cognitive psychology, and human-computer interaction, among others. The primary goal of LXD is to design learning experiences that not only deliver knowledge and skills but also consider the emotional, motivational, and cognitive aspects of the learning process.

When comparing LXD to classical Instructional Design, LXD encompasses a broader, more holistic approach to the design of learning experiences and places a stronger emphasis on the emotional, motivational, and experiential aspects of learning. To create modern, technology enhanced learning experiences, we believe experiential elements are essential to learning and change and it is important to differentiate our work from Instructional Design. Instructional Design is primarily focused on the systematic organization and delivery of content to achieve specific learning objectives and is sometimes seen as simply the design of instructional materials. The semantic differences between the two are meaningful however, as they imply a significant difference in focus and how designers think of learners. Instruction implies a rote and mechanical view of the mind and of human experience, the imparting of knowledge from teacher to student or the programming of a computer. Experience shifts focus to the learner and creating conditions to enable learning to happen, it calls to mind a process of facilitation which relies on human capability and accountability. For all these reasons, we describe our process and work as LXD.

LXD emphasizes the following aspects:

1. Learner-centered design: LXD places the learner at the center of the design process, taking into account their needs, preferences, prior knowledge, and learning goals. This approach ensures that the learning experience is tailored to the individual learner, resulting in a more effective and engaging learning experience.
   
2. Holistic approach: LXD considers the entire learning experience, including the content, instructional methods, learning environment, and technology used to deliver the learning materials. This holistic approach ensures that all aspects of the learning experience work together to achieve the desired learning outcomes.
   
3. Emotional and motivational engagement: LXD pays close attention to the emotional and motivational aspects of learning, recognizing that these factors play a significant role in learner engagement and retention. By designing learning experiences that evoke positive emotions and motivation, LXD aims to create more meaningful and memorable learning experiences.
   
4. Interactivity and active learning: LXD is often associated with online learning, elearning, or blended learning programs. LXD considers how to best integrate interactive elements and promotes active learning, encouraging learners to engage with the content, reflect on their learning, and apply their knowledge and skills in real-world contexts.
   
5. User Experience (UX) principles: LXD integrates principles from User Experience Design, emphasizing usability, accessibility, and user satisfaction in the learning experience. Instructional Design, while it may consider some aspects of user experience, generally places less emphasis on these factors.
   
6. Iterative and evidence-based design: LXD employs an iterative design process that incorporates user feedback, analytics, and best practices to continually refine and improve the learning experience. This evidence-based approach ensures that the learning experience remains relevant, effective, and engaging over time.

In summary, Learning Experience Design is a learner-centered approach that aims to create engaging, effective, and meaningful learning experiences by considering the cognitive, emotional, and motivational aspects of learning, as well as the diverse needs and preferences of learners. By integrating principles from various disciplines, LXD seeks to create learning experiences that promote deep understanding, long-term retention, and practical application of knowledge and skills.